Content Creation

Chase Schrader's YouTube Channel
Client
Chase Schrader's YouTube Channel
Role
Owner and Operator
Skills
  • Videography
  • Photography
  • Marketing
Link
Content Creation

About

Active since September 2016, I ideate, film, edit and produce videos on automotive content. The channel currently has 2100 subscribers from all over the world and is solely managed by me, apart from collaboration videos with other creators. From features to guides, the videos follow industry production and output standards and practices. In order to create a seamless experience outside of the YouTube environment, social media features content from illustrations to behind the scenes. The content in the external sources not only entertain returning viewers but attract new ones.

Problem Statement

How might I create a community of loyal viewers that engage with my productions?

Outcome Goal

The goal of my YouTube channel is to create a community around a source of entertainment and provide quality content to the viewers.

Process

Brainstorming

Note book with sketches

Production

From features to guides, the videos follow industry production and output standards and practices using tools such as Premiere Pro After Effects. Using multiple cameras, drones and additional equipment I can translate by concept to a tangible product that I can upload on YouTube and other social media channels.

Premiere pro timeline

Deliverables

YouTube Video's

Sample video using multiple cameras and industry-standard used to tell the story of my adventure off-road.

Outcomes

The YouTube Channel

The channel currently has over 2000 subscribers and nearing half a million views. This results in an average of 400 views in 24 hours and a monthly subscriber increase of 40 viewers.